Privacy Policy

Effective Date:24th May 2026

At Rapt In Rainbows, we understand that the memories of your beloved pets are sacred. We are deeply dedicated to protecting your privacy and ensuring the utmost confidentiality of the personal information and cherished memories you share with us.

This Privacy Policy outlines how we collect, use, and protect the information we receive from you through our website in connection with the creation of our personalised photo-wrapped pet cremation urns.

1. Information We Collect

To create a beautiful, meaningful tribute for your pet, we collect and process the following types of information:

• Personal Information: Your name, email address, phone number, and billing and shipping addresses, which are collected when you place an order or communicate with us.

• Payment Information: Details required for processing your payments, such as credit card information, are securely handled by our third-party payment processors. We do not store your financial details.

• Pet Customisation Details: Because our products are deeply personalised, we collect the sensitive emotional data you provide to fulfill your order. This includes:

  • Uploaded photographs of your pet.

  • Your pet's name.

  • Significant dates (Date of Birth and Date of Death).

  • Special wording, quotes, or custom messages.

• Non-Personal Information: Information such as your IP address, browser type, and browsing behavior on our website, collected through cookies to help improve your experience.

2. How We Use Your Information

We treat your data with the highest level of respect and sensitivity. The information we collect is used exclusively to:

• Create Your Personalised Urn: Your pet’s photos, names, dates, and special wording are used solely to design, print, and produce your custom photo-wrapped urn.

• Fulfill Orders: Your contact and shipping details are used to process transactions, ship your final product, and send you order tracking updates.

• Provide Compassionate Support: We use your details to respond to your inquiries, provide assistance, and support you through the ordering process.

• Improve Our Website: Non-personal information helps us analyze website performance and enhance the user experience.

• Marketing Communications: With your explicit consent, we may occasionally send you gentle updates or promotions. You can opt out of these at any absolute time.

3. Sharing and Confidentiality

Our Commitment: We respect the memory of your pet and your privacy. We do not sell, trade, rent, or lease your personal information, photos, or custom wording to third parties.

We only share your information with:

• Trusted Service Providers: We partner with secure third parties who assist us in operating our website, processing payments, and delivering your parcel. These providers are contractually obligated to keep your data strictly confidential and use it only to perform their specific duties.

• Legal Compliance: We will only disclose your information if strictly required by law or to protect our legal rights.

4. Data Security and Custody

We implement strict, industry-standard security measures to protect your personal information, photos, and pet memorials from unauthorized access, loss, or alteration.

Once your order is complete and safely delivered, we retain your photos and design files only for a reasonable period to ensure you are satisfied or in case you request a duplicate. After this period, files are securely archived or permanently deleted in accordance with safe data practices.

5. Cookies and Tracking

Our website uses cookies to provide you with a smooth browsing experience, remember your preferences, and understand how visitors interact with our site. You can manage or disable cookies through your browser settings, though some features of the site may rely on them to function properly.

6. Your Rights and Choices

• Access and Correction: You have the right to access, update, or correct any personal information or pet details in our records before production begins.

• Data Deletion: You may request the immediate deletion of your uploaded photos and personal data from our systems following the successful delivery of your order.

• Opt-Out: You can unsubscribe from any marketing communications at any time by clicking the "unsubscribe" link in our emails.

7. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal and regulatory reasons. Any updates will be posted on this page with a revised effective date.

8. Contact Us

If you have any questions, concerns, or special requests regarding your privacy, your pet's data, or how we handle your photos, please reach out to our compassionate team.